ABOUT

Based at Brick Lane’s Truman Brewery, the Shinebright Studio pop up space offered young creatives a range of exclusive opportunities to work with and be inspired by some of the biggest names in the entertainment and creative industries with the aim of nurturing young British creative talent.

The studio hosted a series of exhibitions, showcasing collections centered around art and fashion alongside one off mentoring sessions from industry renowned figures. The Studio also offered one lucky creative the chance to exhibit their work for the final week, as well as picking another individual to win a place on the School For Creative Start-Up’s nine-month training and support programme.

To bring this studio to life a strong creative direction was needed to pull all touch points together, from online and video, to print and the space itself.

Taking into consideration vitamin water’s strong existing visual identity, we looked to evolve this into an execution that celebrated and inspired while retaining these iconic assets at the heart. The solution was confetti.

Role: Lead creative responsible for developing overall campaign identity and all digital assets.
- Oversaw the execution of campaign assets working with both internal talent and external agencies across digital, film and experiential, ensuring quality & consistency across all touch points.