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ITV's brand campaign highlights the wealth of drama and reality shows available on ITV Hub, and features stars from drama and reality TV stopping at nothing in the fight for viewers’ attention. In Poison, the second instalment of this campaign, actor Jason Watkins attempts to poison Love Island star Kem Cetinay, after inviting Cetinay into his actor’s trailer for a peace offering. As Watkins poetically describes the virtues of drama in film – a jab intended for Cetinay – he fails to notice Cetinay switch their glasses, unintentionally poisoning himself.