About me

Sandra is a digital native with strong integrated experience in managing large, global 360 projects. In addition to her CO-CEO role, she is also responsible for the agency's global accounts such as adidas, Heineken and P&G/ Gucci.

Prior to joining DDB & Tribal in 2006, Sandra worked in business consulting, digital agencies, brand strategy agencies and advertising shops. She began at Agency, working on the global adidas account, Sony Europe, Unilever, and Heineken. In 2003 she moved to Blast Radius, servicing clients including Nokia, Electronic Arts, Sony Entertainment, Disney, Nike and Philips. From there she joined brand strategy agency VBAT, where she worked on the global Heineken account.

Some of her major achievements include helping to build the Tribal Worldwide Amsterdam office into one of the leading digital agencies in the world, being recognized with a Cannes Grand Prix two years in a row and winning Digital Agency of The Year at Eurobest in 2011.