ABOUT

The Henderson’s Cider range needed a new identity and packaging that reflected the award winning artisan cider itself.
The product’s previous labels lacked personality, craft and authenticity, they did allude to the ornate Victorian age from which the Spiced Cider recipe originated, so we used this as a jumping off point. This intriguing era became the inspiration for our new design. Having tasted the cider, each flavour took us to a different place: Spiced Cider, originally a Victorian elixir, conjured up a world of concoctions and mysterious recipes. Toffee Apples were traditionally sold at a Victorian circus or fairground, so we took inspiration from vintage circus posters. And Elderflower was a botanic detailed in beautifully illustrated books.