Sand Creative Herne Bay

ABOUT

The oldest spirit of France

Cyrano de Bergerac is a famous French play written in 1897 by Edmond Rostand and is based on the real life character from 17th century France.

Cyrano is a soldier and a poet who is in love with Roxane but he is too ashamed to admit it because of his big nose. When a fellow cadet, Christian,
falls for Roxane, Cyrano writes love letters signed with Christians name and Roxane doesn’t realise that it’s Cyrano's words she falls for.

This Legend inspired the creation of 3 Armagnacs.
The first two are fine blends, including a 25 and 50 year old. They are complex, with a real depth of character, much like the man himself.
Cyrano’s sword is featured within the logo which is written in a blackletter style, still popular in 17th century France. Cyrano’s poetry runs around the edges of
the 25 and 50 year old labels, punctuated by his quill pen.

The third, Cyrano Roxane, is a clear, fruity and fresh Armagnac, perfect for the bartender’s cocktail armoury.
Cyrano Roxane was positioned as a distinctly separate offering to the aged Armagnacs, but with the clear visual link of the sword, a symbol of Cyrano’s love and protection of Roxane.
The seal on both bottles show Cyrano facing away from the viewer hiding his nose but with a wry smile on his face.

MADEIT CREDITS

Project featured: on 24th May 2017 Contributor:

Sand Creative has been a Contributor since 25th November 2015.

Invite x3

Cyrano Roxane

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