ABOUT

This mixed-media bonanza was created to showcase the amazing work being produced at IBM’s Research Lab in Dublin. We made one overarching film for an opening presentation at IBM’s conference in the city, and three smaller films to be shown in viewing ‘pods’ around the venue. IBM fund research into innovative technology, and these videos aim to communicate more about what exactly they do.

The really exciting aspect of this project was the mixed-media approach. IBM knew they wanted to take the animation in this direction, so they looked to us to suggest how we could solve this creatively within budget. We were keen to make something that involved lots of techniques including stop motion, motion graphics, 3D and 2D animation, whilst getting multiple characters to work seamlessly across these spaces.

While getting across some important insights into the future of humankind, each film is lovingly punctuated with humour and playfulness.