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In this age of online shopping, selling goods online has become a way of life for many. That’s why it was so interesting to see The Atlantic’s story of the Amazon seller, told through the conceptual illustrations of Eric Chow. Eric’s creativity never disappoints and this series is no exception. Art director Emily Jan knew Eric’s graphic style and technical abilities would be perfect to tell the story of The Amazon Gold Rush, which accompanies the full article How to Lose Tens of Thousands of Dollars on Amazon. A mix of striking illustrations and clever animated gifs reveals the risks of becoming an Amazon seller through conceptual precision.

Here’s a glimpse of how Eric Chow thinks outside the box!