ABOUT

Dom Pérignon invited 100 journalists form various lifestyle media to join them for an exclusive P2 Champagne launch, that took place in Iceland and was held in early May 2014. Truenorth selected, secured and prepared the ultimate tasting locations for this one-off event. The event was designed to send every guest on a sensational journey where they experienced the raw nature and elegance of the new Dom Pérignon P2. This was a two-day event with 50 participants attending each day. The people were divided into two groups and travelled to each location with 45min intervals in super-jeep convoys.

Creative direction & production: villa eugénie
Images: Mathieu Ridelle for villa eugénie