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Isobar Australia helped the Japanese clothing brand, Uniqlo, launch a new experience in its Pitt Street store in Sydney last year, which used neuroscience to help match customers' moods with the perfect T-shirt.

Customers put on a headset that uses a single sensor on the forehead to measure brain activity, as people watch seconds-long video clips that each represent up to 10 moods such as "dandy" and "stormy."

The technology's algorithm then employs five metrics — interest, like, concentration, stress and drowsiness — to measure the user's response to the videos and tries to best match a design with the user's mood. Uniqlo used surveys to map its more than 600 T-shirt styles and colours to various mood territories.

Project featured: on 16th June 2016 Contributor:

Dentsu Creative UK has been a Contributor since 7th August 2017.

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Uniqlo - UMOOD

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