ABOUT

This project was a special one for us. It was our first pitch for a dutch non-profit organisation and it was our first TV commercial!

Parapaard is a dutch non-profit organisation that works very hard to make horseback riding a possibility for handicapped people. Parapaard offers support to organisations that focus on adjusted horse riding activities. They hope to improve the possibilities of therapeutic riding for people with a disability or a handicap. Young & Old.

INSIGHT
It doesn’t matter what kind of injury you have, Parapaard will do everything in their power to get you back on the horse (literally). They don’t judge you based on your handicap, just like a horse wouldn’t.

IDEA
Based on the insight we came up with the slogan: “Parapaard kent geen beperkingen”. In the commercial we see a young man -in the prime of his life- getting ready for a race. We see the close bond he has with his horse and we see him racing at night on a grand racetrack. The whole story is almost dream-like. At the end it is revealed that the young man is disabled but with the help of Parapaard this scenario can be reality for anyone with a disability or a handicap.

RESULTS
The commercial was first presented at the very prestigious Jumping Amsterdam, a major equestrian event attended by olympic & world champions. Jumping Amsterdam has over 6.000 VIP guests, has a prize pool of over €250.000 and is broadcasted by NOS Studio Sport (over 1.400.000 viewers during the event).

The first Parapaard commercial will be shown at the biggest equestrian events in The Netherlands and will be broadcasted periodically on TV.