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Introducing NIO's latest innovation - The ET7 - their all-electric, autonomous sedan on #NIODay 2021! And the innovation doesn't stop at the car's features, our Auto team brought to life NIO's creative vision in a full CG virtual production.

Ahead of the annual #NIODay event, we were once again trusted by the NIO team to craft and deliver 21 full-CGI images and 7 animations. An integral part of the brief was to reflect NIO’s company values and brand within the imagery. The smart electric flagship sedan brings a feeling of openness and brand distinction.

During pre-production, we developed and designed the architectural space as well as designed the master lighting style for all the imagery. The sleek silhouette of the NIO ET7 combined with the luxurious comfort is beautifully captured in our photo-realistic full-CGI. Working towards an extremely tight deadline, our talented team of automotive artists and retouchers delivered these incredibly striking images that accentuate NIO's innovative vision and stylish sophistication.