About me

My creative journey started in 1988 as a Junior Graphic Designer, studying and working in London. I reached the level of Senior Graphic Designer before moving to Leeds in 1997. I chose a new direction working as an Packaging Artworker, preparing files for print and homing my repro skills.

I gained promotions to Team Leader roles with both Schawk and Matthews for blue chip clients such as Nestlé, Colgate and United Distillers.

In 2006, I was approached by VCG Kestrel to set up a creative studio on-site with Tesco's US venture Fresh&Easy. During my 2 years in LA, I progressed to role of Brand Manager: Responsible for Brand Consistency and the launch of over 2000 products.

Upon returning to the UK in 2008, I started up on my own continuing to work with both Fresh&Easy and Tesco designing their 'Goodness' kids range. The last 6 years have also seen Artwork Monkey creating brands for Coco Libre, Sunkist and Nature's Child Squeezers.