ABOUT

LEAP provided production and delivery services across TV, VOD, social channels, digital OOH and press for the latest Clarins Double Serum campaign.

Despite the pandemic, very little needed to change to deliver this project smoothly. LEAP has a well-established secure network of cloud-based servers for media management as well as an effective feedback and approvals system. Remote workstations enabled the team to easily handle file management and editing through to final delivery.

Working with the client’s master creative content from Paris, LEAP’s Film and Post team looked after the localisation of the TV and VOD campaign for the UK market including the creation of a new end card and voice over for the campaign. Dedicated account managers handled the clearance and delivery process.

Producers cast a brand-approved voice over artist for British audiences and organised a recording session to take place with LEAP’s audio post-production partner. Although fewer people were physically present in the studio, the extended team of clients was able to participate remotely to have full involvement and peace of mind.

Once the UK broadcast master was signed off, LEAP’s editors created more than thirty video adaptations for the multichannel social media and digital OOH campaigns. Meanwhile, LEAP’s digital stills studio created and delivered the required UK master print files for the national press campaign.

LEAP has continued to serve as Clarins’ trusted integrated advertising production partner since 2009.