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WowHydrate commissioned LEAP to create a CGI video demo sequence that would showcase their unique push-cap technology. Unlike other sports drinks which sit pre-mixed on the shelf, WowHydrate is activated by the customer at the moment of use.

LEAP’s CGI animated sequence uses precise modelling with photoreal textures and rendering to show an exploded view of the push-cap system as it infuses the water with electrolytes and flavour. To retain the aesthetic of a sports drink brand, LEAP’s creative approach ties the CGI together with animated stripes racing across the screen revealing the product packaging and flavour varieties.

LEAP’s CGI product demo film helps customers and stockists differentiate WowHydrate from other soft drinks in the sports and energy category. WowHydrate have shared the brand film on their social channels. LEAP have also provided pack shot photography and other CG imagery services for the innovative drinks brand.