ABOUT

The project was executed in three key stages. Initially, we concentrated on evolving the overall look and feel of the brand, preserving its masculinity while infusing a more approachable and welcoming vibe, striking the balance between being friendly and approachable while maintaining a sense of seriousness, particularly considering the sensitive nature of the topic of erectile dysfunction, which often remains a taboo subject. The project has gone on to win Gold at the European Design Awards 2024, an FWA Site of the Day, an Awwwards Site of the Day and was nominated for Best Ecommerce 2023. Also won a CSSDA Site of the Day, Mindsparkle Site of the Day and a CSS Winner SOTD