About me

My role on behalf of my clients at Kenyon Fraser has required me not only to protect and preserve the reputations of established brands with high profiles, such as the Grand National, but also to build brands from the ground up, such as cycle hire scheme citybike in Liverpool.

This I have been very successful in, by formulating and implementing detailed communications and crisis comms plans and maintaining open dialogue with client leads to ensure we are aware of all potential risks and necessary actions.

To supplement the building and exposure of my clients, myself and the PR team I work with have delivered a blend of traditional PR for TV, radio and print media and a digital mix which includes writing web content, social media engagement and event planning and management.

During secondment with the Cheshire and Wirral Partnership NHS Trust earlier this year I also contributed to the preparations for their CQC inspection, which included fully auditing all of the Trust literature to ensure everything was up to date. At the same time I was tasked with devising a 12-month communications plan for their landmark CAMHS Tier 4 facility and a full crisis response plan. I also helped process engagement feedback and devise crisis communications plans incorporating internal and external stakeholder communications

A key part of this secondment was internal communications, drafting newsletters for staff and members and managing expectations while helping to get the most positive messages about the Trust out to the media and the wider public.

Working in an agency environment, and previously as a journalist, I am fully aware of the need to work outside normal hours on occasion in order to ensure certain projects are completed or events are managed.

I believe my strong media background over a long career in the region plus my more recent experience in PR and comms have given me a good insight into what the media want and how they approach stories, allowing me to respond to their enquiries well and develop good relationships with them.

In addition my experience of client handling will enable me to manage the wide and varied influences of various departments all keen to promote their latest news efficiently and diplomatically.

Skills

Account Management, Communications, Content, Copywriting, Digital Strategy, Event Management, Internal Communications, Journalism, PR, Social Media, Strategy Planning

Sector Experience

Construction, Event Organisers / Management, Healthcare, Legal, Manufacturing, professional services, Sports

Clients

Barratt Homes, Cammell Laird, Career Connect, citybike, D-MYST, Downtown Liverpool, Frese, High Performance Consultancy, Liverpool Hope University International Tennis Tournament, Merseyside Innovation Awards, South Yorkshire Tobacco Control Collaborative, Southport Flower Show, Spire Healthcare, Stack Data Group, The Grand National, The Open Golf Championship