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Red Bull came to rehabstudio to increase awareness of their Zero Calories and Sugarfree drinks within the workplace. They had 1,000 exclusive trial packs to give away, so we hid one can of each drink in a specially-commissioned, huge and chaotic office block artwork.

With no paid media, and just 1 tweet promoting the campaign from Red Bull, people searched, found and spread the word so fast that all 1,000 trial packs were given away in just 2 hours and 32 minutes. That’s 1 trial pack every 9 seconds. Not bad.