ABOUT

Concept:
Take control now: Fiercely reminding women every month to check their boobs for signs of Cancer.

Women spend over 20 hours per month on their hair, but only 1 in 2 women regularly check their boobs for signs of cancer. One reason being that they just simply forget.

So to celebrate the launch of the new ghd pink limited edition collection, which donates £10 from every purchase to Breast Cancer Now and Irish Cancer Society, we set out to remind women to donate some mirror time to their boobs every single month with the ghd Calendar.

Execution:
Shot in London, our campaign featured beautiful and inspiring women from across the globe who’ve experienced breast cancer firsthand. It featured beautiful and inspiring women from across the globe who’ve experienced breast cancer firsthand. They courageously shared their stories to spread the word and help women everywhere take control now.

The global campaign included:
Hero film, social edits, longform interview film
12 monthly reminder social posts
Press ads
Salon banners
Shop front signage

Results:
GHD Pink ran across Europe and to date has generated £665K for breast cancer charities.