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The 3 minute film features will i am conducting and navigating a trio of Lexus NX cars driven by world-leading stunt drivers, hitting the laser 'targets' at the correct tempo to synchronise with his smash hit, That Power. The stunt, staged on a disused runway in Spain, created a giant laser harp with the cars acting as players and will i am as conductor. Director Richard de Aragues with producer Ben Sullivan completed the event and film with production company MindsEye for agency freuds. The associated film with the event launched ten days after final shooting, requiring
Three Wise Monkeys producer Carl Grinter with a large team across a number of post disciplines included grading, compositing, audio dubbing and sound design to achieve the high end polish in super quick time.