Richard Clark
Animator
ABOUT
These corporate identities were created for a competition I entered hosted by Springleap.
An in-depth written description was very helpful in the design process.
Below are extracts from the design brief.
Identity characteristics of the brand:
Human, Trustworthy, and Authentic
Human: We treat our borrowers as people, not numbers.
Trustworthy: We are experts and advocates, and we always have our borrowers’
best interests at heart.
Authentic: We are building the company we wish was around when we had to take on student loans. CommonBond is by us, for us.
MADEIT CREDITS
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Richard ClarkGraphic Designer