ABOUT

These corporate identities were created for a competition I entered hosted by Springleap.
An in-depth written description was very helpful in the design process.
Below are extracts from the design brief.

Identity characteristics of the brand:
Human, Trustworthy, and Authentic

Human: We treat our borrowers as people, not numbers.
Trustworthy: We are experts and advocates, and we always have our borrowers’
best interests at heart.
Authentic: We are building the company we wish was around when we had to take on student loans. CommonBond is by us, for us.