ABOUT

We worked with TfL and GLA to deliver London's biggest World Car Free Day celebrations yet, delivering creative and logistics to transform the city centre into a paved paradise.

We understood that the success of this event wasn’t just about keeping cars out of the city centre for a day. Vitally, it was about bringing the people of London into the experience and raising awareness of traffic pollution by firing up their imaginations.

Move, play, chill, taste, show
After closing off 27km of city centre roads early that Sunday morning, we had a lot of space to fill with fun activities. We managed and coordinated over 30 activation sites and more than 70 live performances.

Based on 5 different themes, we transformed the City of London into a mass public celebration – with flags and event maps to help the public rediscover their city.

Reimagine your city. Car free
This was our call to action, which we invited locals and visitors alike to do by exploring London from a unique perspective – one special day of clean air, open roads, fun and entertainment for 150,000 people.

Free public bikes and ‘pedal taxi’ rides helped to kick off the incentive to really change the scene on London’s roads beyond Car Free Day.

Keeping it green
Clearly, a lot of components went into Car Free Day. How could we make sure our decisions were helping to support the environment – at an event that is fundamentally about making green choices? We chose to:

Ditch single-use bottles and encourage staff and performers to bring & refill
Brief our food stall suppliers to go completely plastic-free
Design the signage that could be reused without ‘2019’ printed on it!
Donate trees from our 'parklets' to a local school’s green space
Run the activation’s power from battery/solar rather than fuel generators
What did we walk (or cycle) away with?
The people of London got to see their city from a new perspective: for one day, the roads were all theirs. We just helped them celebrate it. Staff, performers and visitors walked away from the city centre with clean air in their lungs and a refreshing perspective on what our capital could be like – in a better future.

Impact
What we created had a lot of major players really excited about the day and what it means. The Tower of London was tweeting about it, as well as TfL, the Walking & Cycling Commissioner and The Mayor of London.