Monks
London
ABOUT
The "hope locker" touchscreen tells swimmers how long they have been in the pool and then works out the number of people to have died from drinking tainted water in that time – before asking if the customer would like their £1 deposit back or to donate it. Proximity and MediaMonks collaborated to create the lockers, which were trialled in Richmond, London, at the end of 2015.The campaign was created by John Treacy and Rob Kavanagh.
