ABOUT

‘Every Name’s A Story’ is about the life-changing moment when transgender and gender-diverse people use their new name in public. It captures occurrences of deadnaming – when someone, intentionally or not, refers to a transgender person by the name they used before they transitioned.

It follows James, who faces challenges as he transitions and people continue to call him by his birth name, Jemma. The story culminates when he goes into a Starbucks store and orders a coffee, using his true name in public for the first time. When the barista calls out "James", which is written on his coffee cup, it is a moment of acceptance and recognition.

AWARDS

Creative Circle Award - Gold

MADEIT CREDITS

  • Starbucks UKClient
Project featured: on 30th December 2020 Contributor:

Factory Studios Ltd has been a Contributor since 25th November 2015.

Invite x3

Nicolas Jack Davies | Starbucks - 'Every Name's A Story' #whatsyourname | Iris Worldwide

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