Lucy Miller Freelance Creative (Design & Art Direction)

ABOUT

Challenge: Refresh Dove’s product imagery across its social and eCommerce platforms for 100+ products.

Solution: To break away from Dove’s white on white aesthetic the concept entailed using colours derived from the products or product benefits to create engaging imagery.

MADEIT CREDITS

  • DoveClient
  • * Lucy MillerFreelance Creative (Design & Art Direction)
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Project featured: on 2nd December 2021

Emboldening a beauty icon

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