ABOUT

When Four Petals 네 잎, a South Korean beauty brand, set out to launch their face serums, they aimed to create a brand identity that would captivate both the Korean and Western markets. Their vision was bold yet refined: packaging that celebrated the vibrancy of natural ingredients while standing out on crowded store shelves. Breaking away from muted, predictable tones often associated with natural skincare, they embraced a dynamic color palette—vivid combinations that commanded attention at a glance. The result was a design that felt modern and fresh, appealing to a young, style-conscious audience while embodying the brand’s commitment to high-quality, natural skincare.