After Digital Glasgow

ABOUT

With a wide international following, LPO realised the need to provide a modern and accessible online ecommerce presence to continue to engage with audiences across the globe.

The solution started with in-depth content and competitor analysis from AD's experts, which then informed the design of various different user journeys, including key ones such as the purchase and donation path. The content was then shaped in line with the organisational objectives of widening their appeal and audience, whilst increasing brand awareness.

AD's creative team created a series of responsive design concepts in line with LPO’s existing branding, which optimised on cross-device functionality and accessibility. A seamless integration with the Tessitura API, via Alienation Tessitura Bridge™, was implemented to streamline the ticketing process and overall user experience.

The responsive site and innovative Tessitura integration has massively boosted administrative and marketing capabilities and enhances the capacity to easily promote events, manage customer relations and sell tickets/merchandise across devices, as well as completing other key conversions. The site now welcomes around 28,000 visits (23,000 unique visitors) every month, with over 25% coming from mobile and tablet devices. Online sales have gone from zero to generating on average over £13,000 revenue each calendar month.

AD continues to work with LPO delivering advanced custom functionality, such as the recent launch of ‘Series Discounts’ which resulted in the organisation generating over £5,000 revenue in only 3 hours on the morning after launch.

MADEIT CREDITS

  • London Philharmonic OrchestraClient
Project featured: on 24th August 2015

London Philharmonic Orchestra

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