Goldstein
London
ABOUT
Publicis have created a new spot for Morrisons that finds prices being slashed by a flock of household helpers.
We provided the score to the whimsical short, directed by Steve Cope of 2AM, beginning with a soft motif for the benevolent clippers. A playful, two-tone violin melody initially soundtracks the dual-bladed antics as the scissors are discovered toiling away inside a refrigerator, before a grander sense of adventure is provided by the rhythmic orchestral accompaniment as they assemble in the open air.
The journey culminates in the aisles of the local supermarket, with gliding strings and cymbal rushes providing a warm climax.

