ABOUT

For the global reveal of their second solar powered electric vehicle at CES 2023, we created a dynamic collection of launch stills and animations that play a sensory game of concealment, revelation and tease to truly highlight what the Lightyear 2 is about: A car that leaves room for green surprises at every turn.

Against a balmy, sage green setting - built fully in CGI - we positioned a meticulously-crafted digital car, partially obscured by a layer of frosted glass. Slit at 23.45 degrees, the angle at which the Earth rotates, the glass encapsulates the car's brand new approach to circularity and clean energy.