ABOUT

Approached by GTech to help promote their new range of Garden Tools, we set about showcasing the products’ power and performance…. along with a pinch of playfulness! Working purely in CG, we scripted and crafted three animations, applying a clean, colourful treatment to bring to life the strimmer, trimmer and lawnmower.

Combining meticulous product renderings with clear, understated motion graphics, the resulting videos take the viewer on a guided tour of each of the key features and capabilities of the tools. Precise grass and hedge simulation contribute to the pay-off of slow-motion action shots, whilst a cast of bespoke modelled and animated garden characters inject a touch of warmth at the end of each film.