About me

An experienced professional with an extensive track record of developing brands, managing marketing/communication campaigns and running major events then I believe I am a strong candidate.

As the PR Manager of Emaar, the developer of Burj Khalifa, Dubai the world's tallest tower, I was part of the core team responsible for developing the brand, launching and managing the marketing campaigns for the tower. I worked on marketing/communication of various attractions within the tower including the first Armani Residences and hotels, Burj Khalifa Corporate Suites, one of the world's most exclusive offices, and At the Top, Burj Khalifa's observatory deck. I contributed on establishing the observatory deck as one of Dubai's main tourist attractions, securing unprecedented visitor numbers and making At the Top, Burj Khalifa Dubai's most popular tourist attraction, with over 1.87 million visitors in 2013.

During my tenure at Al Barari, one of Middle East's most luxurious property developers, I developed brand architecture and strategy to launch a new corporate group identity and branding diverse business subsidiaries. One of the new brands 'The Farm' a new concept restaurant won the Dubai Lynx 2013 silver award for corporate Identity.

Along with my award-winning work and experience in creating world-renowned landmarks, I have strong work ethics and a passion for what I do. Integrity and accountability are qualities I live by and endeavour to promote among my team members. As a leader, I have a reputation for being a motivational team player with professional work relationships among internal and external customers from diverse backgrounds and cultures. As well as being a good strategist and planner, I also thrive in challenging, fast-paced environments and work well under pressure. Adapting and multi-tasking are both strengths I have cultivated in my 14 years working in high-pressured environments in London and Dubai.