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Ardent, the new company created from the recent merger of leading salvage experts, Svitzer Salvage and Titan Salvage, has launched a new global corporate identity.

Created by next generation consultancy Prophet the new brand identity includes the name, positioning, brand logo, and full visual and verbal identity. The identity will be used across a wide range of items from key communications such as website, app and printed collateral, through to the working environment on high vis jackets, shipping crates and hard hats.

Prophet in London worked in close partnership with the newly-formed Ardent marketing team on the project, which will enable the creation of unified and distinctive communications. Understanding that this business is about providing calm reassurance was behind the direction that Prophet took: they will leverage their global marine service network to provide a broader, year-round offer that is focused on their clients’ long-term needs, requiring a constant, calm presence. The creative treatment reflects this with a sense of visual calm and clarity running through all of the design touch points.


The name and logo introduce the new company name in a font that supports the new positioning of a modern and effective global marine services network. The visual identity will be launched to the maritime market throughout the summer and rolled out through channels including a launch event, websites, digital and print media among others.

Hector Pottie, Creative Director at Prophet, said: “Building on the heritage of two respected salvage companies to create an entirely new brand positioning was an exciting challenge for us. Our work is built on Ardent’s ethos of a responsive and responsible service. We believe we have created a brand that not only demonstrates their emergency experience but also communicates their consistent calm and reassuring presence in the increasingly risk conscious and uncertain world of maritime services.”

“We are a new global marine services network, with a wealth of experience behind us, added Peter Pietka, CEO at Ardent. Ardent will offer customers an even broader range of capabilities and marine related services. The Prophet team has delivered a brand identity that reflects our modern and effective offering for the maritime sector.”

Ardent began operations on May 1, and is headquartered in Houston, Texas, with key offices in the Netherlands, the UK and Singapore. These are further supported by a global network of strategically placed offices. The new executive management team will be led by Peter Pietka, with Jeff Andreini as Chief Financial Officer, Renier van den Bichelaer as Chief Commercial Officer, and Paul van’t Hof as Chief Operations Officer.