About me

A senior Marketing Manager with a track record of developing and delivering CRM based customer acquisition and retention campaigns on a national and global scale. Key strengths include: CRM strategy, facilitating accurate customer insight and enhanced customer profiling / segmentation capability; planning and executing complex customer communication campaigns across several million contacts and diverse product portfolios; engaging with business heads to define marketing focus and subsequently managing agencies to execute campaigns; and applying strong virtual team management to facilitate superior campaign delivery.