ABOUT

Winner of Tesco’s best own brand packaging award, the yoo yoghurt range was launched in March 2011. Produced by our client Nom Dairy, yoo was designed as an own brand to compete with the yoghurt giants for Tesco. The Value Engineers conceived the brand name and yoo logo as well as the British flag device. Under the direction of TVE, I was then briefed to continue the development of this lighthearted packaging design.

The concepts were so well received that Nom requested that I supply print ready artwork for the flavour and packaging variants for the whole range. Including photography, retouching and brand guidelines.