About us

Fuel is a global digital agency based in Ottawa and L.A. who has pushed the limits of youth brand engagement for more than 10 years. Through deep, digital brand experiences we reach consumers with innovative and impactful campaigns across online, social, mobile, console, and next generation consumer technology. Through creativity, socialization, and most importantly – play – we have grown into one of the most advanced youth marketing firms in the world. Our work for McDonald's, Star Wars, NBC Universal, Nokia, and Mattel prove it, and iMedia has named Fuel one of 25 Agencies to Watch in 2012.

Fuel is fun. We work hard, and play hard. We're no strangers to the impromptu karaoke competition, midnight gaming session, or all-office laser tag. Our team marries the best digital strategists and creative minds in the business with an army of in-house experts in design, animation, film, game design, and software development.

Fuel is a family. And as a next generation digital agency with a fo