ABOUT

When Australia called a vote to decide whether same-sex marriage should be legalized, Nike wanted to make a statement that showed its support. So we took the brand's iconic logo and turned the Swoosh into a vote for "yes". From the giant Swooshes on Nike's biggest storefronts to the tiny Swooshes on shopping receipts, we turned every Swoosh into a vote for marriage equality. We even created custom footwear and apparel and sent them to influencers and athletes, ensuring that every one of the brand's famous logos became a reminder to vote.