About me

Dear Sir/Madam,

I believe I can be an excellent addition to your organisation because of the intelligence and creativity that I have already demonstrated through my work at VisualDNA (VDNA) and GC Research Club (GCRC), my freelance writing for websites including The Huffington Post, LexisNexis and Planet Ivy, and through my MA (Distinction) in Social Anthropology at SOAS and my BA (Hons) in Philosophy and Theology at Oxford. My CV will hopefully show that I have a malleable and varied set of skills which I can apply efficiently to a broad range of tasks and responsibilities, and that I also have relevant experience that will help me to quickly adapt and perform in this position.

My recent role at VDNA has seen me grow from being a promising academic and journalistic writer into becoming a reliable and trusted project leader and strategic thinker who is able to understand and market towards particular consumer demographics, work with high-profile international clients, and contribute insightfully to broader company strategies. As the 'Voice of Youniverse' - a unique intelligent conversation app powered by VDNA - I efficiently managed a team of app developers, UX designers, psychologists and creatives towards the release of a new version of the app as a 'self-understanding and reflection tool' for market this year. This followed qualitative and quantitative research into how users had used and responded to previous versions of the app to shape and inform a new consumer proposition. In this position of responsibility I was able to develop my organisational skills and my light-hearted but always focussed approach to working with and leading others - both of these reinforce my confidence that I will contribute professionalism, direction and a bit of humour to your team.

I did all this while also being the sole writer and content manager for the app, which demanded great sensitivity in terms of ensuring that the tone of the app was appropriate to a broad range of users, while also requiring creative and intelligent thinking towards making the content engaging and informative. I also worked with the head of marketing to ensure that the marketing messages were coherent with the experience, look and feel of the app, while also writing copy for Facebook and Google ads. We successfully acquired over 10,000 users using the relatively small budget given to us, with the best Facebook advert's cost per sign up rate at a staggeringly small 15p.

My CV will show more of the experiences that I have managed to pack into my career since graduating from Oxford in 2012, but I hope to have shown the sort of adaptability, drive and intelligence that will allow me to add exceptional value to your organisation. I am now excited by the opportunity of applying my skills to the challenges this new role will bring, and I am eager to learn and grow further through it.

Best wishes,

William

Skills

Campaign Planning, Copywriting, Digital Strategy, Event Management, Marketing, project management, Research & Development, Writing

Sector Experience

Data Services, journalism, Market Research, Marketing, Research & Development