ABOUT

Working with Adidas and 24 Productions we were briefed to come up with a concept to countdown the last seven days to the premier league season starting. The only stipulation was we had to use the new adidas kit. We created a number of options but this was the clear favourite. It was rolled out across the adidas website, social media and used in PR and Marketing campaigns.

The Premier League kick off is one launch date that cannot be moved, with only a week to go before the images were needed the team pulled together to create a truly memorable concept. Shot over two days, and with no time to spare, the images were edited straight from camera and proofed direct to Adidas for approval before moving on to the next shot. The 8 images were then retouched, colour balanced and the headlines added, finally they were resized for various social media channels and PR. One image was released each day in the build up to the first day of the Premier League. Everyone involved worked hard to pull this off and the feedback was amazing!