James Lim
Client Partner
ABOUT
The brief was to highlight OCBCCare's latest reforestation projects in Malaysia and Singapore.
Planting eighteen thousand mangrove trees to absorb 30 million kg of CO2.
Mangrove trees are more effective in absorbing carbon than trees three times their size.
With the help of CGI, we depict carbon as black balloons emitting from vehicles' exhausts and factory chimneys. These balloons finally settle in the mangrove forest and get absorbed into it.
MADEIT CREDITS
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Isabella ChiaClient
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C K GuayCreative Director /Art Director -

GoodfellasCreative Director /Art Director -

Patrick LowCreative Director/Copywriter -

GoodfellasCreative Director/Copywriter -

Goodfellas -

James LimClient Partner -

Shermin OngArt Director -

Patrick LowPatrick Low -

Gareth ChinArt Director -

Acer ChangArt Director