James Lim Client Partner

ABOUT

The brief was to highlight OCBCCare's latest reforestation projects in Malaysia and Singapore.
Planting eighteen thousand mangrove trees to absorb 30 million kg of CO2.
Mangrove trees are more effective in absorbing carbon than trees three times their size.
With the help of CGI, we depict carbon as black balloons emitting from vehicles' exhausts and factory chimneys. These balloons finally settle in the mangrove forest and get absorbed into it.

MADEIT CREDITS

  • Isabella ChiaClient
Project featured: on 27th January 2023

Balloons

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