ABOUT

Creativepool held a creative debate in partnership with Shutterstock and 90 Seconds aboard the Shutterstock yacht.

In true debate fashion, the Creative Debate was formed of two teams battling it out, to decide if Hyper-Reality is the future of advertising.

Proposing that Hyper-Reality is the future was Terrence Morash, Creative Director at Shutterstock;Leo Rayman, CEO at Grey and Kate Hironaka, Chief Strategy Officer from B-Reel.

Debaters on the opposition team were Tobias Wacker, Creative Director at Hasan & Partners; Patrycja Lukjanow, Associate Creative Director, Saatchi & Saatchi and Christian Waitzinger, Vice President, Executive Creative Director Continental Europe at SapientRazorfish.