ABOUT

52 Insights publishes one interview with one truly unique individual or collective who are changing the way we see the world every week. Ari Stein, the founder of the website, contacted me and we both thought we should collaborate as he liked my visual approach to the creatives that I meet, and he has got access to some very interesting people that he features on his website, that I would not usually encounter.

That is how I ended up at SETH GODIN'S Upstate New York headquarters last fall, a person that I have admired from watching his TED Talks. Seth is a marketing guru, and his space is somewhere that you would love to hang out in, with great conversations and interesting facts being thrown around the room. I think he is a kid at heart -- his office is like a play room for adults, from collectibles to books that you want to read and 'toys' like a stereo system with tube amps. My feeling is that this spawns the creative/left of field thinking that Seth reveals in his interview in 52 Insights.