ABOUT

The brief


English fragrance brand Penhaligon’s asked us 
to create their first male grooming range; one that would play on their unconventional, upper-crust personality and resonate with their target: the discerning modern gentleman.

The creative idea

Richly ornate, heavily typographic and with a monochromatic colour palette offset by an accent of very modern lime green, Bayolea brings its own dapper character to the personality of the parent brand. The horizontal strokes across the ‘As’ of the Bayolea logo are moustache shapes, whilst scissors, combs and brushes all makeup the fine detail of the label’s embellishment.