ABOUT

Hobson Prior is an award-winning staffing services business focused on the global life sciences industry. Recently acquired by UKICS, Hobson Prior is currently undergoing a complete brand and design refresh bringing it in line with a new visual approach which will be rolled out from April 2015.

B&D were tasked with creating a series of images to be used across all marketing materials, from large format prints to website banners.

Working closly with the Marketing Director and Design team from UKICS, We were tasked with creating 8 separate images, from the cerebral cortex through to blood platelets, DNA molecules and atoms.

Each image was created in 3D software, (such as Maya and Cinema 4D) allowing for a great deal of flexibility with image cropping and selection. The basic models were then coloured in Photoshop. The colours reflect the new brand palette.