About me

Having started at SLG as a designer in 2010, I have mastered the art of building relationships that last.

My proven flexibility, agility and creativity has been the driving force behind a raft of work that has achieved cut-through in a variety of markets:

MANUFACTURERS IN CONSTRUCTION SUPPLY CHAIN

HOME INTEREST/DIY

HOUSEBUILDING

COMMERCIAL BUILDING

PROPERTY

Now, as Creative Director, I'm helping to mentor a team of designers, artworkers, art directors and copywriters to do the same.

I have expertise in creative strategy, integrated marketing, conceptual development, interaction and interface design, user experience, branding and creative leadership.

CREATIVE DIRECTION

Proven success delivering user-focused creative solutions that fulfil strategic business objectives.

Refined leadership skills directing all phases of creative development — from concept through to production — across various media channels, formats, platforms, products and devices.

Clear track record of continual creative improvement, actively contributing to a culture of innovation, excellence and accountability.

MANAGEMENT

Mentoring, managing and inspiring teams of diverse personalities in deadline-driven environments.

Leading cross-functional team collaboration, as great ideas don't just happen. They're the result of great minds coming together.

Impacting agency process to improve efficiency and creative output.

Prioritizing work and resources across engagements based on short and long-term needs.

Growing new business and developing solid client relationships.