ABOUT

Arkeologerna
Sweden's leading consultant in archeology

On the 1st of January 2015 the "Swedish National Heritage Boards Archaeological Department" was merged with the National Historical Museums. In connection with the transition, the need arose for a new name and a new visual identity. We gave the company a new name that is easy to remember and that clearly and confidently communicate that Arkeologerna (The Archeologists) is the leading consultant in archeology.

The new identity has been created in order to reflect the company and takes a starting point in how archaeologists work. Inspired by the systematic working methods, the way seemingly insignificant details are analyzed and their profound scientific knowledge the principle of a strong and confident visual identity was developed.

The new logotype opens up a thought process with fragments that provide clues to the overall picture, like objects dug up at an excavation. The fragments and the archaeologists' worktool the scale bar are used as recurring graphic elements through the identity. The layout system and the way to images are cropped are inspired by how archeologists work at excavations.