ABOUT

We were tasked to come up with 5 concepts to illustrate new Baijiu Society products. Each one has unique qualities that we harnessed through our visuals.
I didn’t want to go down a stereotypical route which I think the client was expecting. It would have been easy to create an ad with a couple cuddling for LOVE but I went hard on it :) A creative execution gave everyone on board a complete buzz knowing they were part of something beautiful and that in turn created things I couldn’t imagine.