ABOUT

Once the practice of concocting the elixir of life, we turned Alchemy into the practice of mixing car products to breathe new life into paintwork for this new brand.

Putting our most passionate motor enthusiasts to the task, we overturned conventions within the category to produce something fresh and exciting. We married old chemistry bottles with a bold, minimalist twist and a logo that integrates motor symbols. Combined with standout product names such as Cosmos and Dark Matter, the brand’s modern, street-style edge commanded respect.