ABOUT

At Taxi Studio, we love a category-changer. A world first that shakes things up and makes the industry take notice. We couldn’t resist creating a brand world for the first-ever amazement park® with the team at Wake The Tiger.

We produced a brand that pushes the boundaries of imagination and represents the truly unique and fantastical experience of the park. The result is an organic, conceptual psychedelic brand expression inspired by the idea of distorting the fabric of time and space to create portals where one can step into parallel universes.

The unique brand mark is made up of interdimensional threads that allude to the idea of a space-time continuum. It also nods to the materials used in the immersive world – a mishmash of the ‘perfectly imperfect’ objects that have been scavenged, reclaimed and repurposed. The fabric is interpreted within the words themselves to form a striking fusion of unorthodox and modern typography.

This was a brilliant first project to work on when I joined Taxi Studio. I worked with the team from concept to craft to bring Wake the Tiger to life.