Alessandro Agnellini
art director
ABOUT
In India, rape inside a marriage is not a crime. To fight the law, RIT Foundation needed to raise awareness. So it got an activist to turn himself into the police, pretending he raped his wife. Within minutes, he was freed. RIT Foundation captured the whole process – from him interviewing lawyers, victims, and women on the street, to him going into the police station with hidden cameras and the authorities saying that raping your wife is not a crime. The film was launched online to fierce reactions from both camps, with influencers uploading our videos on their channels to support us.
MADEIT CREDITS
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Rit FoundationClient
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Abdul RahimBroadcast Producer -
Alvin ChinExecutive Producer -
Amanda DevarajanCopywriter -
Anirudh DhanakProducer -
Aritra DuttaAssociate Creative Director -
Bijal Sunil MajithiaExecutive Producer -
Chris RileyManagement Director -
Eugene CheongCreative -
Guilherme CamargosCreative Director -
Jaspreet RanjanEditor -
Jonathan OllivierAssociate Creative Director -
Kevin WijayaArt Director -
Lorenzo ColugnatiEditor -
Melvyn LimChief Creative Officer -
Nicolas CourantChief Creative Officer -
Nicolas Koon LimEditor -
Ogilvy SingaporeAgency -
Rahul DhirProducer -
Ritu BhardwajResearcher -
Sacha ChabanMusic Director -
Sai GunuranjanDirector of Photography -
Sameer LukkaActor -
Tarun JainProducer -
Vinicius CunhaAssociate Creative Director -
Winona WeeCopywriter -
Xavier MairesseDirector -
Xavier MairesseDirector -
Alessandro AgnelliniAssociate Creative Director -
Cannes Lions Winners 2021
