ABOUT

Communicating fresh brand guidelines on an internal minisite

This project is actually a concept that I designed, while working at the &Partnership for Toyota. It is meant to be a comprehensive tool to guide communications of both the Toyota brand and its products in a unified and consistent manner. The user can find information and guidance on the various elements that make up the Toyota brand: logo & graphic system, photography, typography, audience & tone of voice...

The purpose of this prototype was to present it as a concept idea. Thus, it has been well appreciated. Brand World is currently under development.