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London’s biggest internet advertising conference is inspired by the future and features a spectacular set.

How do you create the future? For this years IAB Engage event at the Barbican we designed an identity based on an ever-evolving digital landscape.

We saw the future as something that was constantly changing and created a brand inspired by this continuous state of flux.

What better to way approach the theme ‘Create the Future’ than with one of our most ambitious builds yet? Some new software and a bit of trial and error later and the result was an eight-meter-long custom-built wave wall made from 117 unique wooden panels.

Spectacularly lit to blend seamlessly with the rest of the event branding, it made the perfect backdrop for the UK’s best-known physicist, Brian Cox.

"The level of work and standard of finish achieved by One Rise East was exceptional. The identity worked seamlessly across all touchpoints in print, digital and environmental."
Caroline Manson, Marketing Manager, IAB UK